JAG Creator Academy
ONLINE PHOTO & VIDEO COURSE
Learn to Create Better Photos & Videos
Practical, step-by-step lessons in photography, video, lighting and editing - learn at your own pace and build real confidence behind the camera.
About your instructor
I'm Jeff Gordon, the photographer, videographer, and instructor behind JAG Videos and Photography.
JAG Creator Academy was built from the same hands-on curriculum I teach in my in-person photography and video courses in Winnipeg. Over time, those lessons have been shaped by real students, real questions, and years of professional work with cameras, lighting, video, and editing.
My goal is simple: make photography and video feel less overwhelming and help you confidently create better content on your own.
What's Included
ONE PAYMENT. LIFETIME ACCESS.
• 10 organized chapters
• Step-by-step video lessons
• Downloadable chapter PDFs
• Cheat sheets and reference guides
• Practical tasks/projects to help students apply each skill
• Real examples from a working photographer and videographer
Lifetime access to the Creator Companion mobile app
• Lifetime access to all course content and future updates
Built from a real in-person course that consistently sells out
This digital program is based on the same hands-on curriculum I teach in my small-group photography and video classes at JAG Videos and Photography in Winnipeg.
The lessons have been tested with real students and refined around the questions and challenges beginners actually have.
What You'll Learn
Learn to setup your camera, shoot in manual mode and understand camera settings without getting overwhelmed.
Camera Basics
Learn practical lighting setups for portraits, headshots, interviews, and creative content.
Lighting
Work through Lightroom, Photoshop, and Evoto AI workflows.
Photo Editing
Learn how to plan and shoot better videos, including talking-head setups, interviews, b-roll, audio, framing, and camera technique. You’ll build practical production skills that help your videos look cleaner, sound better, and feel more professional.
Video Production
Video Editing
Build confidence editing in DaVinci Resolve.
Creative Projects
Apply what you learn through practical tasks and real-world examples.
Curriculum Preview
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Build confidence with the core camera settings and controls.
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Learn simple, practical lighting concepts that improve photo and video work.
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Create clean, professional headshots with approachable lighting and posing.
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Work through practical editing workflows using Lightroom, Evoto AI, and related tools.
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Understand the basics of filming better video content.
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Learn practical talking-head and interview setup techniques.
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Learn the essential video editing skills needed to build a complete project in DaVinci Resolve, including organizing footage, cutting clips, working with music and audio, basic colour correction, and exporting polished videos from start to finish.
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Develop useful Photoshop skills for creator and client work.
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Use available light to create stronger portraits without a complex setup.
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Explore more creative approaches using colour, shape, and mood.
Who This Is For
• You are new to photography or video.
• You own a camera but do not feel confident using it yet.
• You want to create better content for yourself, your business, or your clients.
• You want practical lessons without overly technical jargon.
• You want to learn from someone who actually shoots, edits, and teaches this work in real life.
Creator Companion App
Learn Anywhere. Anytime.
Every student receives lifetime access to the Creator Companion mobile app.
Designed to complement the course, the app gives you quick access to photography and videography knowledge whenever you need it. Whether you're practicing at home, out on a shoot, or simply need a quick refresher, your learning is always within reach.
Inside the App
Camera fundamentals
Photography tips & techniques
Videography fundamentals
Camera settings & shooting advice
Lighting tips
Audio basics
Quick reference guides
Save your favourite topics for quick access
The Creator Companion App will continue to grow with new resources and updates, giving you even more value long after you've completed the course.
Why Learn with JAG Creator Academy?
Learn from a full-time working photographer and videographer who teaches these same techniques in real classrooms—not just online.
15+ years as a full-time professional photographer & videographer
Hundreds of students taught through hands-on, in-person classes
Trusted by businesses and organizations throughout Manitoba
Learn from a working professional who uses these techniques every day—not just a YouTuber
Curriculum refined through years of real classroom teaching and student feedback
Practical lessons focused on real-world skills you can immediately apply
Frequently Asked Questions
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JAG Creator Academy is designed for beginner and intermediate photographers, videographers, content creators, business owners, and anyone who wants to become more confident using a camera, lighting equipment, and editing software.
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Students learn camera settings, photography fundamentals, portrait and headshot photography, natural and studio lighting, video production, interviews, audio, Lightroom, Photoshop, DaVinci Resolve, and practical content creation workflows.
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No. The lessons focus on transferable photography and videography fundamentals that apply across Sony, Canon, Nikon, Fujifilm, Panasonic, and other camera systems.
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Yes. JAG Creator Academy is a self-paced online course that can be accessed whenever it fits your schedule.
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Yes. The course includes downloadable lesson notes, camera-setting guides, checklists, cheat sheets, practical exercises, and access to interactive learning tools.
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Enrollment includes lifetime access to the course and future course updates.
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JAG Creator Academy is taught by Jeff Gordon, a professional photographer, videographer, and educator with more than 14 years of real-world industry experience.