JAG Creator Academy
Learn photography, video, lighting, and editing through practical, real-world lessons you can follow at your own pace.
A complete digital course for beginners and growing creators who want to get more confident with their camera, lighting, editing, and content creation skills.
Built from a real in-person course that consistently sells out
This digital program is based on the same hands-on curriculum I teach in my small-group photography and video classes at JAG Videos and Photography in Winnipeg.
The lessons have been tested with real students, refined through real classes, and built around the practical skills beginners need most: camera confidence, lighting, video production, photo editing, and creating stronger content.
What You'll Learn
Learn to setup your camera, shoot in manual mode and understand camera settings without getting overwhelmed.
Camera Basics
Learn practical lighting setups for portraits, headshots, interviews, and creative content.
Lighting
Work through Lightroom, Photoshop, and Evoto AI workflows.
Photo Editing
Learn how to plan and shoot better videos, including talking-head setups, interviews, b-roll, audio, framing, and camera technique. You’ll build practical production skills that help your videos look cleaner, sound better, and feel more professional.
Video Production
Build confidence editing in DaVinci Resolve.
Video Editing
Creative Projects
Apply what you learn through practical tasks and real-world examples.
What's Included
• 10 organized chapters
• Step-by-step video lessons
• Downloadable chapter PDFs
• Cheat sheets and reference guides
• Practical tasks/projects to help students apply each skill
• Real examples from a working photographer and videographer
Lifetime access to the Creator Companion mobile app
• Lifetime access to all course content and future updates
Curriculum Preview
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Build confidence with the core camera settings and controls.
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Learn simple, practical lighting concepts that improve photo and video work.
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Create clean, professional headshots with approachable lighting and posing.
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Work through practical editing workflows using Lightroom, Evoto AI, and related tools.
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Understand the basics of filming better video content.
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Learn practical talking-head and interview setup techniques.
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Learn the essential video editing skills needed to build a complete project in DaVinci Resolve, including organizing footage, cutting clips, working with music and audio, basic colour correction, and exporting polished videos from start to finish.
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Learn practical setups for photographing products and e-commerce items.
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Develop useful Photoshop skills for creator and client work.
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Use available light to create stronger portraits without a complex setup.
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Explore more creative approaches using colour, shape, and mood.
Who This Is For
• You are new to photography or video.
• You own a camera but do not feel confident using it yet.
• You want to create better content for yourself, your business, or your clients.
• You want practical lessons without overly technical jargon.
• You want to learn from someone who actually shoots, edits, and teaches this work in real life.
Creator Companion App
Learn Anywhere. Anytime.
Every student receives lifetime access to the Creator Companion mobile app.
Designed to complement the course, the app gives you quick access to photography and videography knowledge whenever you need it. Whether you're practicing at home, out on a shoot, or simply need a quick refresher, your learning is always within reach.
Inside the App
Camera fundamentals
Photography tips & techniques
Videography fundamentals
Camera settings & shooting advice
Lighting tips
Audio basics
Quick reference guides
Save your favourite topics for quick access
The Creator Companion App will continue to grow with new resources and updates, giving you even more value long after you've completed the course.
About your instructor
I’m Jeff Gordon, the photographer, videographer, and instructor behind JAG Videos and Photography.
JAG Creator Academy was created from the same hands-on curriculum I teach in my in-person photography and video courses in Winnipeg. Over time, those lessons have been shaped by real students, real questions, and years of working professionally with cameras, lighting, video, and editing.
My goal is to make photography and video feel less overwhelming, and to help beginners and growing creators build the confidence to create stronger content on their own.
